Big Blue Cuddle is an innovative concept for children wear retail. It’s an online store of children’s clothes which, thanks to the support of their suppliers, raises funds for children’s charities with every purchase.
It’s all very simple. They scout brands that make fun and colourful kids clothes (because that’s what they like) who are not yet widely available in the UK. If they like what they do, they support them by giving us a generous discount on a selection of their stock. On some occasion it is models from previous seasons, but as the clothes are new to the UK market, that doesn’t matter that much. The clothes are then sold for their regular retail price, like any online store, but we donate between 15% and 50% of the total of every purchase (i.e. what people spend, not profits!) to one of their 4 children charities and the customer gets to choose which one.
They adopt 4 children’s charities at the time for a minimum period of 6 months to a maximum of one year.
We like that.